Data-driven marketing has become an increasingly popular topic in the marketing industry. But it’s as easy to be overwhelmed by data as it is to utilize it to drive your marketing.
In Episode 2 of The Marketer as Philosopher: Become a Force for the Good, Flint McGlaughlin teaches how you can transform your data into wisdom. The CEO and Managing Director of MECLABS Institute (parent organization of MarketingExperiments) teaches viewers how to
- Use a simple but powerful spreadsheet tool that will help you tame your metrics (click here to download your free Data Pattern Analysis tool)
- Simplify your marketing goals with just three ratios that any marketer can understand
- Treat these ratios as dials you can turn in the right combination and order to unlock transformational results
McGlaughlin uses real-world data from TenbyThree© — a unique nonprofit that sells products — to illustrate these points with a specific example. Since the organization is a nonprofit, it has allowed transparent sharing of its journey to increase sales. And since the organization is a nonprofit, any insights you add while engaging with this show that help to increases sales for Ten by Three will also do good by helping to reduce poverty for artisans throughout the world.
Related Resources
Data Pattern Analysis Tool — Free spreadsheet tool to help you tame your metrics
Infographic – Visual summary of the teachings from this
video will be available soon
The
Marketer as Philosopher, Episode 1: Become a Force for the Good
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition
How to Model Your Customer’s Mind: 60 pages of essential
tools and charts
– Download this free tool to see how you can leverage data to better understand
and serve your customer so you can achieve better results.
Examples
of Using Data to Become a Force for the Good
What
is Data? A discussion about getting value from your marketing analytics
Ecommerce
Research Chart: The value of analytics and data
What
You Can Learn about Automated Personalization from Google’s Hilarious Mistake
A
Simple Guide for the Busy Marketer: Using data from online marketing and web
analytics tools
MECLABS
Conversion Sequence Heuristic – Review the conversion heuristic to prepare
for Episode 3
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