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(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

• Prioritize where to fix your focus
• Identify with the customer
• Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 3:43 The goal of this session
• 6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
• 15:50 Case study: A national bank
• 17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
• 25:04 The importance of having empathy
• 26:26 Summary of the successful treatment on a banking webpage
• 28:42 Case study: Windows and door replacement specialist
• 43:31 Gathering data is extremely important, BUT …
• 45:16 Live optimization: Health and wellness marketing site

Related Resources

Conversion Lifts in 10 Words or Less

Customer Theory: How to leverage empathy in your marketing (with free tool)

The End of Web Design: Don’t design for the web, design for the mind

The post How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master appeared first on MarketingExperiments.

‘Want’ is superior to ‘should.’
People are drawn up the funnel by the power of your value proposition expressed in a way that taps into their wants so they can make a better decision and eventually make the purchase.

— Flint McGlaughlin, Managing Director & CEO, MECLABS Institute

(This article was originally published in the MarketingExperiments email newsletter.)

People often fail to complete the funnel journey because of poor communication. In part 2 of this series on high-converting copy, Flint McGlaughlin explained six common mistakes copywriters make on webpages.

Now in part 3, he explains how you can remedy this by using four elements that not only keep customers in the funnel, but also propels them further up with increased momentum.

Flint draws on the example of a brilliant communicator — Ian Fleming, author of the James Bond novels who used good copy to draw people in and keep their interest throughout the story.

Throughout the session, audience-submitted webpages are reviewed and optimized as well. Flint shows them how to improve their copy using the four elements.

If you would like your own webpage diagnosed on one of our upcoming YouTube Live sessions, you can send your website info through this form, and we’ll try to fit it in.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 2:30 Flint diagnoses problems with a headline about Coca-Cola.
• 6:42 Example of a brilliant communicator – Ian Fleming’s James Bond series
• 9:43 The danger of “Apple Stacking”
• 11:48 The danger of assuming customers will follow your funnel plan
• 18:40 Why MECLABS inverts the customer journey funnel
• 21:06 How motivation is an internal draw
• 24:54 How brand’s power comes from the expectation associated with the symbol of the offering.
• 30:58 How to use your value proposition to get customers moving up the funnel against gravity
• 32:47 Don’t tell people what they should do, but stimulate what they want – James Bond example
• 38:22 Live optimization – FFL Bound Book
• 48:48 Summary of the 4 elements of copy that increase momentum through the conversion funnel
• 50:27 Live optimization – marketing services provider

Related Resources

Value Proposition Development online certification course – Learn how to express the value proposition of all the elements (images, copy, headlines, etc.) of a webpage

Why 80% of the Words on Our Webpages Are Wrong (Part 1): Learn the #1 key to high-converting copy

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

The post Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum appeared first on MarketingExperiments.

‘Want’ is superior to ‘should.’
People are drawn up the funnel by the power of your value proposition expressed in a way that taps into their wants so they can make a better decision and eventually make the purchase.

— Flint McGlaughlin, Managing Director & CEO, MECLABS Institute

(This article was originally published in the MarketingExperiments email newsletter.)

People often fail to complete the funnel journey because of poor communication. In part 2 of this series on high-converting copy, Flint McGlaughlin explained six common mistakes copywriters make on webpages.

Now in part 3, he explains how you can remedy this by using four elements that not only keep customers in the funnel, but also propels them further up with increased momentum.

Flint draws on the example of a brilliant communicator — Ian Fleming, author of the James Bond novels who used good copy to draw people in and keep their interest throughout the story.

Throughout the session, audience-submitted webpages are reviewed and optimized as well. Flint shows them how to improve their copy using the four elements.

If you would like your own webpage diagnosed on one of our upcoming YouTube Live sessions, you can send your website info through this form, and we’ll try to fit it in.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 2:30 Flint diagnoses problems with a headline about Coca-Cola.
• 6:42 Example of a brilliant communicator – Ian Fleming’s James Bond series
• 9:43 The danger of “Apple Stacking”
• 11:48 The danger of assuming customers will follow your funnel plan
• 18:40 Why MECLABS inverts the customer journey funnel
• 21:06 How motivation is an internal draw
• 24:54 How brand’s power comes from the expectation associated with the symbol of the offering.
• 30:58 How to use your value proposition to get customers moving up the funnel against gravity
• 32:47 Don’t tell people what they should do, but stimulate what they want – James Bond example
• 38:22 Live optimization – FFL Bound Book
• 48:48 Summary of the 4 elements of copy that increase momentum through the conversion funnel
• 50:27 Live optimization – marketing services provider

Related Resources

Value Proposition Development online certification course – Learn how to express the value proposition of all the elements (images, copy, headlines, etc.) of a webpage

Why 80% of the Words on Our Webpages Are Wrong (Part 1): Learn the #1 key to high-converting copy

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

The post Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum appeared first on MarketingExperiments.