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This article was originally published in the MarketingExperiments email newsletter

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Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

---

Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

---

Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

---

Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

“Never solve a product problem with marketing. Screaming louder is not going to help your case very much. Make sure you have something to say before you say anything at all.”

— Flint McGlaughlin

(This article was originally published in the MarketingExperiments email newsletter.)

What if you cut your budget 60 percent but achieved four times the profit?

In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. He challenges the classic approach to budgeting, identifying serious errors in our rationale, and provides a methodical system for prioritization.

Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.

In this first part, you will learn:

• How reversing the direction of your spend can double its impact.
• How to use your value proposition as a force multiplier (maximizing the effectiveness of your media spend)
• How to pay for a web project with “found money” before you invest a dollar in development
• Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• Why we spend too much too fast on advertising, and how to reinvest the money to produce a stronger ROI

Here are some key points in the video:

• 06:27 Better versus more
• 12:27 The Marketing Priority Heuristic (thinking tool) explained
• 19:40 Optimize your spend for mathematical impact
• 23:40 Mathematical demonstration of how to maximize revenue by reprioritizing your expenditures
• 40:29 How to use your value proposition as a force multiplier
• 45:47 How much to allocate to media and testing
• 48:00 Summary of an optimized spend sequence
• 48:50 Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• 49:29 Case study – Business software company

Related Resources

Marketing Research Chart: How are marketing departments allocating budgets?

Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget

Advice From Three Digital Marketing Experts on Building Your Budget

Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies

The post Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework appeared first on MarketingExperiments.

“Never solve a product problem with marketing. Screaming louder is not going to help your case very much. Make sure you have something to say before you say anything at all.”

— Flint McGlaughlin

(This article was originally published in the MarketingExperiments email newsletter.)

What if you cut your budget 60 percent but achieved four times the profit?

In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. He challenges the classic approach to budgeting, identifying serious errors in our rationale, and provides a methodical system for prioritization.

Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.

In this first part, you will learn:

• How reversing the direction of your spend can double its impact.
• How to use your value proposition as a force multiplier (maximizing the effectiveness of your media spend)
• How to pay for a web project with “found money” before you invest a dollar in development
• Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• Why we spend too much too fast on advertising, and how to reinvest the money to produce a stronger ROI

Here are some key points in the video:

• 06:27 Better versus more
• 12:27 The Marketing Priority Heuristic (thinking tool) explained
• 19:40 Optimize your spend for mathematical impact
• 23:40 Mathematical demonstration of how to maximize revenue by reprioritizing your expenditures
• 40:29 How to use your value proposition as a force multiplier
• 45:47 How much to allocate to media and testing
• 48:00 Summary of an optimized spend sequence
• 48:50 Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• 49:29 Case study – Business software company

Related Resources

Marketing Research Chart: How are marketing departments allocating budgets?

Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget

Advice From Three Digital Marketing Experts on Building Your Budget

Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies

The post Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework appeared first on MarketingExperiments.

“Never solve a product problem with marketing. Screaming louder is not going to help your case very much. Make sure you have something to say before you say anything at all.”

— Flint McGlaughlin

(This article was originally published in the MarketingExperiments email newsletter.)

What if you cut your budget 60 percent but achieved four times the profit?

In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. He challenges the classic approach to budgeting, identifying serious errors in our rationale, and provides a methodical system for prioritization.

Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.

In this first part, you will learn:

• How reversing the direction of your spend can double its impact.
• How to use your value proposition as a force multiplier (maximizing the effectiveness of your media spend)
• How to pay for a web project with “found money” before you invest a dollar in development
• Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• Why we spend too much too fast on advertising, and how to reinvest the money to produce a stronger ROI

Here are some key points in the video:

• 06:27 Better versus more
• 12:27 The Marketing Priority Heuristic (thinking tool) explained
• 19:40 Optimize your spend for mathematical impact
• 23:40 Mathematical demonstration of how to maximize revenue by reprioritizing your expenditures
• 40:29 How to use your value proposition as a force multiplier
• 45:47 How much to allocate to media and testing
• 48:00 Summary of an optimized spend sequence
• 48:50 Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
• 49:29 Case study – Business software company

Related Resources

Marketing Research Chart: How are marketing departments allocating budgets?

Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget

Advice From Three Digital Marketing Experts on Building Your Budget

Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies

The post Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework appeared first on MarketingExperiments.