Category: Blog

This article was originally published in the MarketingExperiments email newsletter

In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process.

Watch this replay of a YouTube live interactive session to learn a step-by-step evaluation process you should apply to your copy before hitting the “publish” button.

(You can view part 1 here.)

Here are some key points in the video:

• 1:17 Our video producer’s puppy visits the studio
• 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
• 14:13 Several headlines optimized showing quantitative conversion results
• 23:26 Live optimization – HR website
• 27:00 Don’t use impersonal language with stacked prepositions and modifiers
• 32:00 Don’t use an untrustworthy tone
• 34:18 Don’t have a me-centric structure
• 37:54 A list of the 6 deadly copywriting errors
• 42:20 Don’t use qualitative modifiers (use quantitative)
• 48:20 Don’t make vague claims
• 50:29 Don’t neglect using transitional words
• 56:51 How to evaluate copy step-by-step for maximum effectiveness

Related Resources

Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough

Copywriting: 3 tips for optimizing your next direct mail campaign

Email Copywriting: How a change in tone increased lead inquiry by 349%

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2) appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process.

Watch this replay of a YouTube live interactive session to learn a step-by-step evaluation process you should apply to your copy before hitting the “publish” button.

(You can view part 1 here.)

Here are some key points in the video:

• 1:17 Our video producer’s puppy visits the studio
• 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
• 14:13 Several headlines optimized showing quantitative conversion results
• 23:26 Live optimization – HR website
• 27:00 Don’t use impersonal language with stacked prepositions and modifiers
• 32:00 Don’t use an untrustworthy tone
• 34:18 Don’t have a me-centric structure
• 37:54 A list of the 6 deadly copywriting errors
• 42:20 Don’t use qualitative modifiers (use quantitative)
• 48:20 Don’t make vague claims
• 50:29 Don’t neglect using transitional words
• 56:51 How to evaluate copy step-by-step for maximum effectiveness

Related Resources

Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough

Copywriting: 3 tips for optimizing your next direct mail campaign

Email Copywriting: How a change in tone increased lead inquiry by 349%

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2) appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process.

Watch this replay of a YouTube live interactive session to learn a step-by-step evaluation process you should apply to your copy before hitting the “publish” button.

(You can view part 1 here.)

Here are some key points in the video:

• 1:17 Our video producer’s puppy visits the studio
• 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
• 14:13 Several headlines optimized showing quantitative conversion results
• 23:26 Live optimization – HR website
• 27:00 Don’t use impersonal language with stacked prepositions and modifiers
• 32:00 Don’t use an untrustworthy tone
• 34:18 Don’t have a me-centric structure
• 37:54 A list of the 6 deadly copywriting errors
• 42:20 Don’t use qualitative modifiers (use quantitative)
• 48:20 Don’t make vague claims
• 50:29 Don’t neglect using transitional words
• 56:51 How to evaluate copy step-by-step for maximum effectiveness

Related Resources

Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough

Copywriting: 3 tips for optimizing your next direct mail campaign

Email Copywriting: How a change in tone increased lead inquiry by 349%

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2) appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

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Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

---

Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.

This article was originally published in the MarketingExperiments email newsletter

---

Marketing is a powerful force that can be used to influence the choices people make.

In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision.

If you are writing copy for a webpage, you are having a conversation with a potential customer. But if you fail to establish rapport, then you will potentially lose a customer.

Watch the video to learn common mistakes copywriters make on their webpages, and a strategy for creating copy that starts a trust-building conversation with your visitors.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

• 1:13 Nathalie Birli’s word choice caused her captor to let her go
• 11:42 Three ways to establish rapport with your website visitors
• 21:01 How marketing influences choice
• 25:46 Why you should invert the funnel analogy
• 31:03 A slide illustrating strategy for influencing choice
• 33:00 Live optimization – marketing services provider
• 41:40 Live optimization – inn/motel in the mountains
• 48:09 Live optimization – nonprofit event

Related Resources

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)

Value Proposition: In which we examine a value prop fail and show you how to fix it

The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy appeared first on MarketingExperiments.